“Working with a team to create an image or a look is something that really resonates with me.”
— James Hartley
I’ve always been fascinated by fashion and brand photography. From those who shoot elaborate high fashion, producing incredible stylised photos with huge budgets & big teams, all the way to those who are forced to think outside the box, utilising the D.I.Y. attitude of no budget shoots with emerging brands.
Of particular note has been my ongoing collaboration with IRRELEVANT SOCIETY. More than being a brand that simply makes awesome stuff, they are seeking to see societal change. Their aim from the start has been to raise awareness, educate and support the movement around domestic and family violence. 20% of the profits go to partner organisations and all clothing is 100% ethically sourced & made.